Content ecosystem drives private domain traffic and sales growth
Content ecosystem drives private domain traffic and sales growth
Build a brand seeding community to help create a closed loop of online and offline marketing and customer traffic
Client Profile
A retail brand with thousands of offline stores, deeply cultivating users online, and deeply integrating online and offline channels to form a closed loop for the entire product sales process.
Customer needs
A retail store brand that values content development for its online mall and driving traffic to physical stores aims to establish a healthy traffic model across online and offline channels through building a comprehensive content system, thereby seeding the brand and its products among a wider consumer base.
Business pain points
The brand’s own UGC zone needs to be systematically managed;
With rapid product updates, a large number of SKUs need to be marketed to consumers;
Hope to cultivate more outstanding KOCs;
Hope to see the production and selection of high-quality notes.
Value gain
A KOC (Key Opinion Consumer) cultivation system has been established;
Produce more high-quality notes to help increase activity in your private community;
Help stores attract customers through the management of content communities;
The constant release of new products and the generation of related topics and buzz.
