Digital infrastructure services for leading retail brands
Digital infrastructure services for leading retail brands
It helps retail brands achieve closed-loop online and offline consumer marketing services, as well as the development of a digital middle platform, providing a foundation for stable business growth
Client Profile
The brand has multiple offline stores, generating significant offline traffic and offering an extremely diverse range of product SKUs. The goal is to create a closed-loop marketing system that integrates offline and online shopping for consumers, and to build a digital product ecosystem.
Customer needs
Build a business middle platform and a data middle platform to help brands achieve multi-touchpoint marketing at the online front end and support business scenarios in offline stores.
Business pain points
Marketing development for retail stores;
A middleware system that need to support a large number of front-end and back-end applications;
Difficulty in driving sales in stores;
Integrating inventory and promotional gift distribution across multiple offline stores is difficult;
The need for e-commerce platform operation and integration of a large number of SKUs.
Value gain
Business middle platform and data middle platform services were built;
Customize each front-end touchpoint application;
Provide customized solutions for managing store delivery;
The integrated management of store inventory, orders and GWP (Gift With Purchase);
The operation and activities of e-commerce platforms.
